You’re familiar, I’m sure, with the old adage, “If it walks like a duck, quacks like a duck, and looks like a duck, it must be…”
We haven’t blogged about The Fish before. Partly because it’s the very fabric of being different for us, and it comes with its own language. Does our internal structure make that much difference to our partners, if we’re realising the results we’ve set out to realise together? Well, yes actually.
Jess blogged about not being the only kook dancing back in April when we were undergoing our second recruitment drive in less than six months. But as we start to think about our USP, and our offering, we’re also thinking about our partners. Does it matter to you that we’re now a bunch of kooks dancing?
So, The Fish. The Fish is our handbook. It’s our guide to how to be a Kaleidoscopian. Why a fish? Well, another old adage – “A fish rots from the head down.” We wanted to make sure our Fish was the opposite – a thriving fish, if you will.
If the head of The Fish is our mission “to improve health and care in the UK,” the body is how we structure and organise ourselves to realise this, and the tail is what we do to keep ourselves moving.
We’ve been revisiting The Fish this week as we’ve welcomed Danny Ryan into our ranks – and in getting it off the shelf and back onto the wall we’re focusing again on how we can do things differently – both internally and in delivering value to our partners.
We’ve also been thinking about our USP in recent weeks, and we’re working out how to succinctly clarify our offering. Our prospectus does a good job. But we also have a little running joke about how we describe ourselves. We would love your insight – it will only take a minute (and will hopefully also make you laugh!).
We’re planning to come and talk more about this to the health and social care community in the coming months, so remember - if it walks like a duck, quacks like a duck and looks like a duck, it might be a fish!